Day 11 of the Daily UX Writing challenge. I can see myself doing this in a few decades.
The challenge is as follows:
- Scenario: An elderly user is doing a Google search to find an easy way to buy contact lenses online.
- Challenge: Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it.
- Headline: 60 characters max
- Meta Description: 160 characters max
My thought process
I kept the headline simple and relevant to tell the user what this service is about and to boost SEO. There was quite a bit of information to write into the meta description, but I aimed for a conversational yet informational tone to tell the user about the service and how it can help them.
Katie Barrick 