Day 10 of the Daily UX Writing challenge and we’re doing our best to not freak out the user.
The challenge is as follows:
- Scenario: The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name.
- Challenge: Ask them where they live and who they are without sounding like you’re unnecessarily mining their data.
- Headline: 25 characters max
- Body: 45 characters max
- Buttons: 15 characters max
My thought process
Many users care when they are prompted to share personal information, enough to ask why and how sharing will benefit them. I’ve attempted to address both questions without sounding too creepy or invasive by explaining that sharing their location/zipcode will help them by narrowing the website’s car browsing scope. The CTA button prompts the user by reinforcing and restating the message body.
Katie Barrick 